Open Instagram Shop
1. Instagram Shop: The Ultimate Guide for Businesses
As one of the most popular social media platforms, Instagram is used by more than 500 million people every day and is a favorite marketing tool for brands and companies. To expand its business, Instagram has added an e-commerce feature called Instagram Shop, which provides users with a platform to browse and purchase products directly in the app. Users can discover products by browsing pictures and videos, then click the purchase link to complete transactions. This seamless shopping experience saves users time and effort.
2. Instagram Shop Opening Requirements
2.1. Compliance with Instagram Policies
Instagram professional accounts must comply with Instagram's Terms of Use and Community Guidelines. Failure to comply may result in loss of access or account deactivation.
2.2. Product Transaction Capability
Accounts must include product transaction posts enabling direct website shopping. They must provide domain ownership information by completing the domain verification process.
2.3. Geographic Restrictions
Instagram checkout is currently only available in the United States. See the region specifications below:
2.4. Account Reputation
Professional accounts should maintain a good reputation with a substantial follower base and engagement.
2.5. Clear Policies
Accounts must display refund/return policies and avoid misleading pricing or inventory information.
3. Steps to Open an Instagram Shop
3.1. Switch to Professional Account
- Find Switch to Professional Mode in Settings.
- Select account type (choose merchant option).
- Choose business category: Product/Service.
- Complete business information. Check Show contact information if needed.
3.2. Connect Instagram with Facebook
- Locate Account Management Center in Settings.
- Add your account.
3.3. Upload Product Information
Submit a detailed product catalog including names, inventory, and descriptions. Existing Facebook Stores can sync directly. For Shopify/BigCommerce users, bind your store to automatically upload products.
3.4. Official Review Process
Submit your profile for review, which typically takes several days. Be prepared to verify domain ownership if requested.
3.5. Set Up Automatic Replies
Connect your account to SaleSmartly to manage messages efficiently. Use their Edit Automation feature for auto-replies to improve customer retention.
3.6. Synchronize Customer Information
SaleSmartly syncs customer data to sessions, enabling better management through tagging and categorization.
