How to Use Facebook Fanpage Effectively When Advertising is Permanently Limited

For small and medium-sized businesses operating across borders like Aecedant, operational efficiency is a key factor. When faced with repetitive and time-consuming workloads, they prioritize automation applications to optimize processes and reduce the burden on personnel.

Learn how Aecedant leverages SaleSmartly to handle high volumes of customer messages efficiently.

"Using SaleSmartly has helped our company process a large amount of work and significantly shorten response times. It can be said that this tool has helped reduce our consulting volume by up to 40%" - Aiden, Operations Manager at Aecedant.

The great challenges Aecedant has faced

Facebook currently has more than 2.93 billion monthly active users (as of the second quarter of 2022), remaining an important platform for cross-border e-commerce businesses. However, Facebook's strict policies aimed at protecting consumers from fraud also make things difficult for many legitimate businesses.To prevent disreputable businesses, Facebook has implemented a strict censorship system. When violating content is detected, the account or BM (Business Manager) will be blocked, and public fanpages will be limited or banned from advertising.

Aecendant helps many companies manage Facebook fanpages. However, because Facebook's system detected multiple violations, some accounts had their advertising permanently limited, causing businesses to lose many potential customers.

Aiden - the account manager - shared that the limited fanpages are all invested in long-term construction, have a large number of followers, some even have nearly 100,000 followers. Having to abandon these accounts and start over is a shame, especially since losing the ability to run ads means no new traffic.

How did SaleSmartly solve the problem?

1. Connect to Facebook fanpage and synchronize valid customer groups

SaleSmartly helps connect and manage a series of fanpages with limited advertising, synchronize valid contact groups, send mass messages and redirect followers to private care channels to maintain interaction and conversion.### 2. Configure chatbot to handle conversations effectively While human interaction still plays an important role in building trust and solving complex problems, automation saves time and resources. With SaleSmartly, businesses can:

• Build your own chatbot according to your own scenario
• Set up automatic customer journeys
• Communicate complex issues to employees professionally and immediately.